Sample interview questions: Can you explain your approach to analyzing the competitive advantage of tourism destinations?
Sample answer:
Approach to Analyzing Competitive Advantage of Tourism Destinations:
1. Destination Audit and SWOT Analysis:
- Conduct an in-depth assessment of the destination’s key attributes, including natural resources, cultural heritage, infrastructure, accessibility, safety, and visitor services.
- Identify the destination’s strengths and weaknesses through a SWOT analysis, considering both internal factors (i.e., controllable by the destination) and external factors (i.e., uncontrollable).
2. Market Segmentation and Target Audience Analysis:
- Segment the tourism market based on demographics, psychographics, and travel preferences to identify target audiences.
- Analyze the competitive landscape for each target audience, including competing destinations, products, and marketing strategies.
3. Data Collection and Analysis:
- Collect data on tourism performance indicators, such as visitor numbers, occupancy rates, revenue, and social media engagement.
- Use statistical analysis, economic modeling, and qualitative research (e.g., surveys, interviews) to identify trends and patterns.
- Benchmark the destination’s performance against competitors and industry best practices.
Source: https://hireabo.com/job/11_1_13/Tourism%20Research%20Analyst