Sample interview questions: How do you prioritize and allocate room inventory to different distribution channels?
Sample answer:
Prioritization and Allocation of Room Inventory to Distribution Channels
- Establish channel performance metrics: Evaluate past sales data, conversion rates, and booking value to assess the effectiveness of each distribution channel.
- Forecast demand: Analyze historical patterns, market trends, and group bookings to anticipate future occupancy levels.
- Set channel targets: Determine the desired revenue or occupancy goals for each distribution channel based on performance metrics and demand forecasts.
- Allocate inventory dynamically: Utilize revenue management systems to adjust inventory availability and pricing in real-time based on demand and market conditions.
- Maximize revenue and occupancy: Prioritize channels that offer higher commission rates or average daily rates (ADRs), while ensuring that inventory is not overbooked.
- Balance channel diversification: Spread inventory across a diverse range of distribution channels to mitigate risk and i… Read full answer
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