Sample interview questions: Can you provide an example of a time when you successfully implemented a sales promotion that resulted in increased revenue for a hotel?
Sample answer:
During my tenure as General Manager at the Grand Vista Resort, I spearheaded the implementation of a highly successful sales promotion that drove significant revenue growth for the hotel.
Situation:
The hotel was experiencing a decline in occupancy rates during off-season periods. Competition from nearby resorts was increasing, and we needed to find a way to differentiate ourselves and attract more guests.
Strategy:
After conducting extensive market research, we identified a target market of families seeking affordable vacations. We designed a “Family Fun Package” that included discounted room rates, complimentary breakfast for children, and exclusive access to on-site amenities such as a water park and kids’ club.
Promotion:
We launched a targeted marketing campaign through a combination of online advertising, social media, and email campaigns. We also partnered with local travel agents and family-friendly attractions to cross-promote the package.
Results:
Within the first quarter of t… Read full answer