Sample interview questions: Can you give an example of a time when you had to create a crisis communication plan for a tourism destination or product?
Sample answer:
Example of Crisis Communication Plan Development:
During my tenure as Tourism Marketing Specialist for the City of Willow Creek, a devastating wildfire threatened to engulf our beloved mountain destination. Acting swiftly, I initiated the following crisis communication plan:
- Established a Crisis Management Team: Assembled a cross-functional team comprising representatives from tourism, emergency management, and public relations.
- Monitored the Situation and Communicated Updates: Continuously tracked the wildfire’s progress and provided regular updates to stakeholders, including media, residents, and visitors.
- Developed a Communication Matrix: Identified target audiences, message points, and preferred communication channels for each group.
- Established a Unified Message: Collaborated with stakeholders to develop a consistent and empathetic narrative that prioritized visitor safety and reassured their well-being.
- Leveraged Social Media and Traditional Channels: Utilized social media platforms and local media outlets to disseminate critical information, offer assistance, a… Read full answer
Source: https://hireabo.com/job/11_1_3/Tourism%20Marketing%20Specialist