Sample interview questions: Can you provide an example of a time when you had to manage conflicting priorities or requests during an event marketing campaign? How did you handle it?
Sample answer:
Example of Managing Conflicting Priorities and Requests
During the marketing campaign for a major industry conference, I encountered a situation where multiple stakeholders had conflicting priorities and expectations. The conference organizers desired a large-scale event with a high-profile speaker roster, while sponsors sought cost-effective marketing initiatives with targeted reach.
Resolution:
- Prioritization: I convened a meeting with all stakeholders to establish clear priorities. The conference organizers prioritized building a strong speaker lineup and ensuring a successful attendee experience, while sponsors emphasized lead generation and brand visibility.
- Negotiation: I facilitated discussions between the organizers and sponsors, exploring creative solutions that met both parties’ needs. For example, we negotiated a tiered sponsorship package that provided sponsors with access to exclusive networking events and speaker meet-and-greets.
- Communicat… Read full answer
Source: https://hireabo.com/job/11_3_12/Event%20Marketing%20Specialist