Sample interview questions: Can you explain your approach to conducting a thorough market research study for a hotel?
Sample answer:
- Define the Research Objectives:
- Clearly outline the specific goals and objectives of the market research study.
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Determine what information is needed to make informed decisions about the hotel’s operations, target market, and competitive landscape.
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Identify Key Data Points:
- Determine the critical data points relevant to the research objectives.
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This may include market size, demand trends, competitor analysis, pricing strategies, customer preferences, and online reputation.
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Select Appropriate Research Methods:
- Choose research methods that align with the research objectives and data points being collected.
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Common methods include surveys, interviews, focus groups, and online research.
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Design the Research Instruments:
- Develop questionnaires, interview guides, or focus group discussion topics that effectively gather the required data.
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Ensure questions are clear, concise, and unbiased.
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Identify the Target Audience:
- Clearly define the target audience for the research study.
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This may include potential guests, current customers, industry professionals, or local residents.
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Cond… Read full answer