Sample interview questions: Can you describe your experience with managing and optimizing our hotel’s presence on online review platforms like TripAdvisor?
Sample answer:
In my role as a Hotel Marketing Manager, I have extensive experience in managing and optimizing our hotel’s presence on online review platforms like TripAdvisor. I understand the importance of these platforms in shaping potential guests’ perceptions and influencing their decision-making process.
To ensure an effective management of our presence on TripAdvisor, I begin by closely monitoring and analyzing the reviews and ratings we receive. This allows me to identify areas of improvement and address any concerns or issues raised by guests promptly. I believe that addressing negative feedback in a timely and professional manner is crucial to maintaining a positive online reputation.
To optimize our hotel’s presence, I employ several strategies. Firstly, I focus on encouraging satisfied guests to leave positive reviews on TripAdvisor. This can be achieved through personalized follow-up emails or by providing incentives such as discounts or exclusive offers for their next stay. These positive reviews not only enhance our overall rating but also act as powerful testimonials for potential guests.
Additionally, I actively respond to reviews on TripAdvisor, both positive and negative. By acknowledging positive feedback, I show appreciation to our guests and foster a positive relationship. When dealing with negative reviews, I approach them with empathy and understanding, offering solutions or apologies where necessary. This demonstrates our commitment to addressing concerns and providin… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager