Sample interview questions: How do you approach marketing a hotel that offers unique features or amenities compared to competitors?
Sample answer:
Highlight Unique Features and Amenities:
- Create compelling marketing content that showcases the hotel’s exclusive features and amenities, such as stunning views, luxury suites, or gourmet dining experiences.
- Use high-quality photography and videos to visually demonstrate the uniqueness of the property.
- Partner with travel bloggers and influencers who can share their positive experiences with the hotel’s unique offerings.
Position the Hotel as a Destination:
- Develop marketing campaigns that position the hotel as a destination in itself, rather than just a place to sleep.
- Offer exclusive packages that combine the hotel’s amenities with local attractions or activities.
- Create experiences that engage guests and create memorable moments, such as wine tastings, cooking classes, or spa treatments.
Target Niche Markets:
- Identify the specific target market that would be most interested in the hotel’s unique features.
- Develop targeted marketing campaigns that speak to the interests and preferences of these niche groups.
- Leverage social media and online advertising to reach potential guests who are searching for unique and exclusive hotel experiences.
Showcase Guest Testimonials:
- Collect and showcase positive guest testimonials that highlight the hotel’s unique amenities and … Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager