Sample interview questions: How do you approach marketing a hotel that primarily targets families or travelers with children?
Sample answer:
Marketing Strategies for Hotels Targeting Families and Travelers with Children:
- Create a family-friendly atmosphere: Enhance the hotel’s ambiance with amenities like play areas, kids’ clubs, and child-proofed rooms. Offer supervised activities to engage children.
- Highlight kid-oriented services: Emphasize kid-friendly amenities and services, such as special menus, cribs, and babysitting options. Promote these features in marketing materials.
- Partner with family-friendly attractions: Collaborate with nearby amusement parks, museums, and attractions that cater to children. Offer packaged deals that include tickets and discounts.
- Use targeted marketing channels: Reach families on social media platforms and travel review sites that have a strong presence among parents. Use geotargeting to focus on areas with high concentrations of families.
- Offer family-sized accommodations: Provide spacious suites and rooms designed for families, with features like connecting rooms, bunk beds, and kitchenettes.
- Emphasize safety and security: Families prioritize children’s safety. Highlight the hotel’s safety… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager