Sample interview questions: Can you describe a time when you had to rebrand a tourism destination? What approach did you take?
Sample answer:
One time, I had the opportunity to rebrand a tourism destination that was facing several challenges in attracting visitors. The approach I took was a comprehensive one, involving extensive research, strategic planning, and effective implementation.
First, I conducted market research to understand the current perception of the destination among potential visitors and identify the factors hindering its growth. This included analyzing tourism trends, conducting surveys, and gathering feedback from various stakeholders such as local businesses, residents, and tourists.
Based on the research findings, I developed a clear vision and positioning for the rebranded destination. This involved identifying the unique selling points and competitive advantages of the location, as well as understanding the target market segments that we wanted to attract.
Next, I worked on creating a new brand identity that would reflect the destination’s unique attributes and resonate with the target audience. This involved designing a new logo, brand colors, and visual elements that would evoke the desired emotions and showcase the destination’s key attractions.
To effectively communicate the new brand, I developed a comprehensive marketing strategy. This included creating a new website with engaging content, implementing a strong social media presence, and utilizing various online and offline mar… Read full answer
Source: https://hireabo.com/job/11_1_3/Tourism%20Marketing%20Specialist