Sample interview questions: Can you provide an example of a time when you had to handle a public relations crisis affecting a destination’s image?
Sample answer:
As a Destination Manager, I encountered a public relations crisis during a major tourism event. The event had been eagerly anticipated, but unfortunately, a severe storm struck the destination just days before, causing significant damage to infrastructure and hotels.
Steps Taken:
- Rapid Response: I activated the crisis management team immediately and established clear lines of communication.
- Transparency and Communication: We provided regular updates through social media, the destination website, and local media, ensuring stakeholders had accurate information.
- Collaboration: We worked closely with emergency services, local businesses, and the tourism industry to assess the situation and coordinate recovery efforts.
- Damage Control: We conducted a thorough damage assessment and developed a plan to mitigate the negative impact on the destination’s image.
- Community Engagement: We involved local residents in clean-up efforts and provided support to affected businesses and individuals.
- Positive Narrative: We reframed the situation as an opportunity for resilience and community spirit, showcasing the destination’s abilit… Read full answer
Source: https://hireabo.com/job/11_1_7/Destination%20Manager