Sample interview questions: Can you explain your approach to analyzing the competitiveness of tourism destinations?
Sample answer:
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Destination Analysis: Conduct a comprehensive analysis of the destination’s tourism assets, including attractions, infrastructure, accessibility, accommodation, food and beverage options, and natural and cultural resources. Assess the uniqueness, quality, and diversity of these assets to determine their competitive advantage.
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SWOT Analysis: Evaluate the destination’s strengths, weaknesses, opportunities, and threats (SWOT) to identify competitive advantages and challenges. Analyze internal factors such as infrastructure, resources, and marketing initiatives, as well as external factors like economic conditions, political stability, and safety concerns.
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Benchmarking: Compare the destination’s performance and offerings with those of competing destinations. Identify areas where the destination excels and areas that require improvement. Use industry data, surveys, and customer reviews to gather relevant information.
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Demand Analysis: Analyze tourist arrivals, expenditure, and preferences to understand the destination’s market position, share, and growth potential. Identify key source markets and emerging segments, and assess how well the destination meets their needs and expectations.
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Competitor Analysis: Study the strategies, products, and services of competing destinations to gain insights into their competitive positioning and offerings. Identify their strengths and weaknesses, and explore opportunities for differentiation and competitive advantage.
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Value Chain Analysis: Map the destina… Read full answer
Source: https://hireabo.com/job/11_1_13/Tourism%20Research%20Analyst