How do you define tourism marketing and its importance in the industry? - Weaving Stories Through Hospitality and Tourism

Sample interview questions: How do you define tourism marketing and its importance in the industry?

Sample answer:

Tourism marketing is the process of promoting and selling a particular destination or travel product to potential tourists. It involves identifying and understanding the target market, developing and executing marketing campaigns, and evaluating the effectiveness of marketing efforts.
Tourism marketing is essential for the success of the tourism industry, as it helps to attract visitors and generate revenue. It can also help to create a positive image of a destination and encourage repeat visitation.
Effective tourism marketing campaigns can help to:
- Increase awareness of a destination or travel product
- Generate leads and sales
- Build relationships with potential and current customers
- Create a positive image of a destination
- Encourage repeat visitation
There are a variety of tourism marketing channels that can be used to reach target audiences, including:
- Online marketing (e.g., search engine optimization and marketing; social media; email… Read full answer
  Source: https://hireabo.com/job/11_1_3/Tourism%20Marketing%20Specialist