Sample interview questions: How would you incorporate storytelling into our hotel’s marketing strategy to create an emotional connection with potential guests?
Sample answer:
- Define Your Unique Story:
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Identify the compelling and authentic story of your hotel. It could be its history, unique architecture, captivating surroundings, or any other distinguishing feature.
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Guest Testimonials and Stories:
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Collect genuine guest testimonials and stories highlighting their memorable experiences at your hotel. Share them on your website, social media, and marketing materials.
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Visual Storytelling:
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Create visually appealing content that showcases the essence of your hotel’s story. This could include high-quality images, videos, virtual tours, and 360-degree views of the property.
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Digital Storytelling:
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Utilize digital platforms to share your hotel’s story in an engaging way. Create interactive content, such as quizzes, polls, and contests, that invite potential guests to engage with the story.
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Collaborate with Influencers:
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Partner with travel influencers or local personalities to share their experiences at your hotel. Their stories and recommendations can resonate with potential guests and build trust.
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Themed Events:
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Organize themed events, festivals, or workshops that align with your hotel’s story and create opportunities for guests to immerse themselves in the narrative.
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Storytelling in Guest Services:
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Train your staff to be storytellers. Encourage them to share anecdotes, historical facts, and personal recommendations with guests, creating a more personalized and memorable experience.
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Interactive Storytelling:
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Develop interactive experiences that allow guests to actively participate in the storytelling process. This could include interactiv… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager