Sample interview questions: Can you describe a time when you had to make difficult decisions related to pricing or discounting in the tourism sector, and how you justified those decisions?
Sample answer:
- Scenario:
During the COVID-19 pandemic, our tourism company faced a significant decline in bookings and revenue. As a Sales Manager, I was tasked with making challenging decisions related to pricing and discounting to navigate the crisis and maintain business continuity.
- Difficult Pricing Decision:
a. Reduced Tour Prices: To stimulate demand and attract bookings, I proposed a temporary reduction in tour prices. This strategy aimed to make our tours more affordable and accessible to cost-conscious travelers.
b. Flexible Cancellation Policy: To address customers’ concerns about travel uncertainty, I implemented a flexible cancellation policy. This allowed travelers to cancel or reschedule their tours without penalty, providing them with peace of mind and encouraging them to book with us.
- Justification and Impact:
a. Reduced Tour Prices: The reduced prices successfully attracted new customers who were previously hesitant due to higher costs. This resulted in a notable increase in bookings, helping to generate much-needed revenue during a challenging period.
b. Flexible Cancellation Policy: The flexible cancellation policy instilled confidence in potential customers, leading to a reduction in reservation cancellations and a higher conversion rate. This policy provided comfort and reassurance to travelers, ensuring they were not financially penalized for unforeseen circumstances.
- Long-Term Strategy: Read full answer
Source: https://hireabo.com/job/11_1_14/Tourism%20Sales%20Manager