Sample interview questions: How do you handle event-related data collection and analysis for fundraising events with extensive attendee engagement?
Sample answer:
Data Collection:
- Registration Forms: Collect attendee information such as name, email, company, and donation amount.
- Mobile Apps: Provide attendees with an app that allows them to register, track donations, and engage with event content.
- Social Media Analytics: Track social media engagement, including website traffic, post views, and interactions.
- Email Campaigns: Monitor email open rates, click-throughs, and unsubscribe rates to gauge attendee interest and engagement.
Data Analysis:
- CRM Integration: Import attendee data into a CRM system to track donations, engagement, and future event participation.
- Segmentation and Targeting: Divide attendees into segments based on factors such as donation amount, industry, or location. This allows for tailored communication and engagement strategies.
- Engagement Scores: Assign scores to attendees based on their level of interaction with event content, such as session attendance, networking, and social media participation.
- Return on Investment (ROI): Calculate ROI by comparing the total funds raised to the cost of hosting the event.
Enhancing Engagement:
- Interactive Content: Provide interactive session f… Read full answer
Source: https://hireabo.com/job/11_3_18/Fundraising%20Event%20Coordinator