Sample interview questions: Describe your experience with managing the hotel’s online presence and reputation management.
Sample answer:
As a seasoned General Manager with extensive experience in hotel management, I have consistently prioritized the effective management of our hotel’s online presence and reputation.
Online Presence Management:
- Developed and implemented a comprehensive digital marketing strategy, including search engine optimization (SEO), social media marketing, and paid advertising campaigns.
- Optimized our website for user experience and mobile responsiveness, resulting in increased website traffic and conversion rates.
- Established a strong social media presence across multiple platforms, engaging with guests, promoting our services, and monitoring our online reputation.
- Implemented a content marketing strategy, creating high-quality blog posts, videos, and infographics to provide valuable information to potential guests and build brand awareness.
Reputation Management:
- Monitored online reviews and social media mentions 24/7 using reputation management tools.
- Established a prompt and empathetic response protocol for all guest feedback, both positive and negative.
- Developed a team of dedicated staff trained in… Read full answer