Sample interview questions: Can you describe your experience with managing partnerships with online travel agencies specializing in a specific market segment?
Sample answer:
Experience in Managing Partnerships with Online Travel Agencies specializing in a Specific Market Segment
- Developed and executed strategic partnerships with leading OTAs targeting specific market segments, such as luxury travelers, corporate clients, and leisure groups.
- Conducted thorough market research and analysis to identify potential partners and align with our hotel’s brand positioning and target audience.
- Negotiated favorable commercial terms, including commission rates, marketing fees, and exclusivity arrangements, ensuring optimal revenue generation and market share expansion.
- Implemented integrated marketing campaigns in collaboration with OTAs to increase visibility, drive traffic, and generate bookings through targeted promotions, special offers, and content marketing initiatives.
- Monitored campaign performance using key performance indicators (KPIs) such as cost-per-acquisition (CPA), conversion rates, and revenue generated, and adjusted strategies accordin… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager