How do you approach the challenge of marketing a hotel during a period of expansion or renovation?

Sample interview questions: How do you approach the challenge of marketing a hotel during a period of expansion or renovation?

Sample answer:

1. Develop a Comprehensive Marketing Plan:

2. Strategize a detailed marketing plan encompassing various aspects including:

   • Target audience identification
   • Objectives and goals
   • Unique selling points
   • Budget
   • Timeline
   • Performance evaluation criteria

3. Positioning and Branding:

4. Redefine the hotel’s positioning to align with its new features and target audience.
5. Update and refresh the hotel’s branding including logo, tagline, and messaging.

6. Incorporate the expansion or renovation as a key marketing message.

7. Create Compelling Marketing Content:

8. Develop visually appealing content showcasing the hotel’s new offerings.
9. Craft engaging and informative copy that highlights the benefits of the expansion or renovation.

10. Leverage storytelling to connect with potential guests on an emotional level.

11. Utilize Multimedia Platforms:

12. Create a comprehensive video showcasing the expansion or renovation.
13. Design eye-catching infographics, images, and social media graphics.

14. Use immersive virtual tours and 360-degree images to let guests explore the hotel virtually.

15. Leverage Online Channels:

16. Optimize the hotel’s website for search engines and user experience.
17. Implement a strategic search engine optimization (SEO) and pay-per-click (PPC) advertising campaign.
18. Use social media to engage with potential guests, share updates, and promote special offers.

19. Develop a strong email marketing strategy to nurture leads and promote the hotel’s offerings.

20. Partner with Influencers and Travel Writers:… Read full answer

    Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager