What metrics or key performance indicators (KPIs) would you track to measure the success of our marketing efforts? - Weaving Stories Through Hospitality and Tourism

Sample interview questions: What metrics or key performance indicators (KPIs) would you track to measure the success of our marketing efforts?

Sample answer:

Occupancy Rate: Percentage of total available rooms sold; indicates the effectiveness of demand generation efforts.

Average Daily Rate (ADR): Revenue generated per occupied room; measures pricing strategy and market demand.

Revenue per Available Room (RevPAR): Multiplies occupancy rate by ADR; reflects overall revenue performance.

Conversion Rate: Percentage of website or campaign visitors who book; measures campaign effectiveness and website usability.

Cost per Acquisition (CPA): Cost of acquiring a new guest; indicates the efficiency of advertising spend.

Customer Lifetime Value (CLTV): Total estimated revenue a guest will generate over their lifetime; measures return on investm… Read full answer