Sample interview questions: Can you provide an example of a time when you had to adjust your marketing strategy due to changes in technology or digital platforms?
Sample answer:
Certainly! As a Hotel Marketing Manager, I have encountered several instances where I had to adjust my marketing strategy due to changes in technology or digital platforms. One such example was when a popular social media platform introduced a new algorithm that significantly affected the reach and visibility of our hotel’s content.
To adapt to this change, I analyzed the new algorithm and its impact on our social media posts. I noticed that the algorithm favored posts with higher engagement rates, such as likes, comments, and shares. Understanding this, I devised a new strategy to encourage more engagement from our audience.
Firstly, I identified the types of content that generated the most engagement in the past and used that as a starting point. We focused on creating visually appealing posts that showcased our hotel’s amenities, unique experiences, and local attractions. Additionally, we incorporated user-generated content, such as guest reviews and photos, to enhance authenticity and encourage more engagement.
To increase our reach, I also implemented a more targeted advertising campaign. Using the platform’s advanced targeting options, I identified our ideal audience based on demographics, interests, and travel behavior. This allowed us to reach potential guests who were more likely to engage with our content and convert into bookings.
Moreover, I recognized t… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager