Sample interview questions: How do you handle the challenge of marketing a hotel that is located in a destination affected by seasonality or weather conditions?
Sample answer:
Strategies to Address Seasonality in Hotel Marketing:
-
Target Shoulder Seasons: Promote the hotel during off-peak periods by offering incentives, packages, and special experiences tailored to the shoulder seasons. This helps extend the operating season and generate revenue during traditionally slower times.
-
Highlight All-Year Appeal: Emphasize the year-round attractions and activities available in the destination, regardless of seasonality. Market the hotel as a base for year-round adventures, relaxation, or cultural immersion.
-
Leverage Weather-Resistant Amenities: Promote indoor facilities and attractions that are not affected by weather conditions, such as spas, fitness centers, entertainment venues, or indoor dining options.
-
Offer Seasonal Packages and Activities: Tailor packages and activities specifically to seasonal experiences, such as fall foliage tours, winter snowshoeing, or spring birdwatching. This helps guests make the most of their visit during each season.
-
Promote Local Events and Attractions: Partner with local businesses and event organizers to promote events and attractions that draw visitors duri… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager