How do you handle the challenge of marketing a hotel that primarily targets guests attending trade shows or industry exhibitions?

Sample interview questions: How do you handle the challenge of marketing a hotel that primarily targets guests attending trade shows or industry exhibitions?

Sample answer:

1. Partner with local trade show and industry exhibition organizers. This will give you access to a captive audience of potential guests and allow you to promote your hotel’s amenities and services directly to them.

2. Create targeted marketing campaigns that appeal to the specific needs of trade show attendees. This could include offering discounts on room rates, providing transportation to and from the event, or hosting special events for guests.

3. Use social media to reach potential guests who are planning to attend trade shows or industry exhibitions. Create engaging content that highlights your hotel’s unique offerings and share it with your target audience.

4. Develop a strong online presence for your hotel. This will make it easy for potential… Read full answer

   Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager