How would you go about conducting market research and competitor analysis for the resort?

Sample interview questions: How would you go about conducting market research and competitor analysis for the resort?

Sample answer:

Market research and competitor analysis play a crucial role in the success of a resort. As a Resort Manager with expertise in Tourism Management, I would employ a comprehensive approach to conduct market research and competitor analysis. Here is how I would go about it:

  1. Identify the target market: Firstly, I would identify the specific market segment that the resort aims to target. This involves understanding the demographics, psychographics, and preferences of potential guests. This information can be gathered through surveys, focus groups, and analyzing guest feedback.

  2. Conduct primary research: To gather primary data, I would use various methods such as surveys, interviews, and observations. Surveys can be conducted both online and offline to collect information about customer preferences, satisfaction levels, and expectations. Interviews with potential guests and industry experts can provide valuable insights into market trends and demands. Observations can help identify current guest behaviors and preferences within the resort and its surroundings.

  3. Analyze secondary data: Secondary research involves analyzing existing data and resources such as industry reports, competitor websites, social media platforms, and government statistics. This analysis can provide information about competitor offerings, pricing strategies, market trends, and customer preferences.

  4. Study online presence and reviews: I would closely examine the online presence and reputation of competitors by analyzing their websites, social media platforms, and online reviews. This analysis can reveal valuable information about their strengths, weaknesses, customer satisfaction levels, and areas for improvement.

  5. Visit competitor resorts: Visiting competitor resorts incognito would allow me to experience their facilities, services, and customer interactions firsthand. This would help me identify their unique selling points, areas for improvement, and potential gaps in the market that our resort could capitalize… Read full answer


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