Sample interview questions: How do you approach marketing a hotel that caters to a specific age group, such as millennials or seniors?
Sample answer:
Marketing to Millennials
- Emphasize Authenticity and Value: Millennials prioritize authenticity and experiences over traditional luxury. Showcase your hotel’s unique features, local partnerships, and community involvement. Offer value-added packages and discounts that meet their budget-conscious mindset.
- Leverage Digital Marketing: Millennials are highly active online. Optimize your hotel’s website, social media presence, and review platforms. Use influencer marketing and paid advertising to reach them in relevant online spaces.
- Create Shareable Experiences: Millennials love to share their experiences on social media. Offer photogenic amenities, host events that encourage social interaction, and create memorable moments that they can share with their followers.
- Offer Tech-Savvy Services: Provide seamless online booking, mobile check-in, keyle… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager