Sample interview questions: Can you provide an example of a time when you had to adjust your marketing strategy due to changes in consumer travel preferences or booking behaviors?
Sample answer:
During the COVID-19 pandemic, when consumer travel preferences and booking behaviors shifted dramatically, I had to swiftly adjust our hotel’s marketing strategy.
Key Observations and Consumer Insights:
- Surge in domestic leisure travel and hesitation towards international trips.
- Increased preference for road trips and staycations over air travel.
- Growing demand for contactless check-in, mobile room keys, and flexible cancellation policies.
Marketing Strategy Adjustments:
- Targeted Domestic Marketing Campaign: We launched targeted campaigns in key domestic drive-to markets, emphasizing the hotel’s proximity to popular attractions and outdoor activities.
- Enhanced Digital Presence: We optimized our website and social media channels to provide clear information about our safety measures, contactless services, and flexible booking options.
- Partnerships with Local Attractions: We partnered with nearby attractions and tour operators to offer exclusive packages and discounts, appealing… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager