Sample interview questions: Can you provide an example of a time when you had to adjust your marketing strategy due to changes in local regulations or laws affecting the hotel industry?
Sample answer:
In 2020, when the COVID-19 pandemic struck, the hotel industry faced unprecedented challenges. In response to government regulations and public health concerns, we had to quickly adapt our marketing strategy.
Our initial focus was on communicating the safety measures we were implementing to protect guests and staff. We developed a comprehensive cleaning and disinfection protocol, which we shared with guests through our website, social media, and email campaigns. We also implemented contactless check-in and room service to minimize personal contact.
As restrictions eased and travel began to resume, we shifted our focus to promoting flexible booking policies and highlighting the value of our hotel as a safe and comfortable place to s… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager