Sample interview questions: Can you provide an example of a hotel marketing campaign that you believe was particularly innovative or creative?
Sample answer:
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Campaign: “Unlock Your Adventure”
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Target Audience: Adventure-seeking travelers looking for unique, off-the-beaten-path experiences.
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Objective: Increase bookings during the shoulder season (spring and fall) by highlighting the hotel’s proximity to nearby natural attractions and outdoor activities.
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Key Message: “Escape the ordinary and embark on an unforgettable adventure at our hotel, where nature’s wonders await just beyond your doorstep.”
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Tactics:
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Interactive Online Adventure Map: Created an interactive online map that showcased nearby hiking trails, biking routes, and other outdoor activities. Users could customize their own adventure by selecting activities and difficulty levels. The map was shared on the hotel’s website, social media channels, and in targeted online ads.
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Adventure Concierge: Hired a dedicated adventure concierge to help guests pla… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager