Sample interview questions: How do you handle the challenge of marketing a hotel that is located in a destination that is primarily known for another industry or attraction?
Sample answer:
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Highlight the Unique Selling Proposition (USP) of the Hotel:
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Emphasize the features and amenities that set the hotel apart from other accommodations in the destination.
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Showcase the hotel’s unique offerings, such as its proximity to the primary industry or attraction, tailored services, or distinctive dining options.
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Target Niche Markets:
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Identify specific market segments that align with the industry or attraction that dominates the destination.
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Develop marketing strategies that cater to these niche markets, addressing their specific needs and interests.
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Leverage Digital Marketing:
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Utilize social media platforms, search engine optimization (SEO), and targeted online advertising to reach potential guests.
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Showcase the hotel’s proximity to the primary industry or attraction through visually appealing content and compelling storytelling.
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Develop Strategic Partnerships:
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Collaborate with local businesses, attractions, and organizations related to the primary industry or attraction.
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Offer joint promotions, packages, or discounts that provide added value to guests and enhance their overall experience.
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Host Events and Activities: Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager