Sample interview questions: Can you provide an example of a time when you had to adjust your marketing strategy due to changes in transportation infrastructure or accessibility?
Sample answer:
During the expansion of the city’s light rail system, I was tasked with adjusting our marketing strategy to capitalize on the improved accessibility to our hotel.
We conducted extensive market research to understand the demographics and travel patterns of potential guests using the new line. This data allowed us to tailor our messaging, targeting travelers seeking convenient and sustainable transportation options.
We implemented a targeted campaign across digital and traditional channels, highlighting the hotel’s proxi… Read full answer
Source: https://hireabo.com/job/11_0_19/Hotel%20Marketing%20Manager